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PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it. Run almost any search on Google (or Bing), and you will see ads displayed at the top of the results page.

How PPC is important ?

The importance of PPC rests on a business’s ability to accurately read their data, make adjustments to ad campaigns, wait for new data to come in, and then measure the effectiveness of their changes. This field of advertising is very data rich, and gives marketers a very granular level of data, and ad control.

Cost Effective : One of the misconceptions around PPC campaigns has to do with cost. Many people believe that PPC is a waste of money and that keeps them away from using it. It is true that if you are not careful on how you spend your money, you will end up draining your budget on buying hope and not real results.

It’s the fastest method to get targeted visitors: When you manage an online business you need traffic, not any type of traffic but targeted traffic that can potentially lead to more sales and business.


Most frequent questions and answers

Pay Per Click advertising, is an online advertising method used on Search Engines and Websites across the internet where an advertiser is charged only when their ad is clicked on. Pay Per Click advertising is designed to help businesses drive quality, targeted traffic to their Website in a cost-effective manner.

Pay Per Click positions are paid ads located on the top or right side of a Search Engine Results Page; whereas, Organic positions are natural or non-paid results. Organic listings gain positions from Search Engine Optimization techniques including optimized Website content and link building.

The major pay per click service are:
Adwords (Google)
Adcenter (Microsoft)
Besides these two there are few other social media platform which provides pay per click service.

Promotion of your new products/services,
Increase Brand Awareness,
Generate quick traffic to your website,
Generate Sales/Leads(for e-commerce sites),
Target your potential customers across the world.

Both of the major PPC engines offer conversion tracking along with a plethora of other reporting features. E-Power Marketing also recommends using 3rd party reporting software as well.

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