Your website’s design plays a crucial role in shaping the first impression visitors have of your business, accounting for about 95% of it. A well-designed website can significantly boost your sales. This makes it vital to embrace modern web design as part of your marketing strategy. Wondering about the upcoming trends in 2025? Let’s explore what’s on the horizon and how you can use these trends to give your site a fresh and appealing look.
Discover 10 exciting modern web design trends that you can use for inspiration this year! If you’re looking for more creative ideas in web design and digital marketing, consider signing up for one of our email newsletters. We’re here to keep you in the loop with the latest trends and inspiration!
Web Design Trends
1. Custom illustrations
Adding illustrations to your brand and website brings them to life. In the world of web design in 2025, inspiration is drawn from traditional art formats like print publishing. Forget about the generic stock images of the past – modern websites are now embracing custom illustrations that give them a distinctive touch. These illustrations not only set your brand apart but also enhance brand awareness by reflecting your unique style.
She’s making waves with her art, inspiring this cool trend of creating custom illustrations for brands that give off a storybook vibe. It’s not just the usual 2D stuff anymore – thanks to better coding skills, illustrations are stepping up their game. Now, digital designs are bringing in 3D effects that make the Internet look even more awesome. It’s like adding an extra dose of magic!
- The slow change from one color to another with gradient shading
- Digital cut-out styles that mimic designs cut out of layers of paper
- 3D cursor interaction that users can’t help engaging with on your site
2. Full-page headers
In 2025, full-page headers have become a staple in modern web design. Designers have the flexibility to play around with different header styles, but a trending approach is to place important text or call-to-action buttons on the left side of the header, complemented by attention-grabbing images on the right. This layout is based on the idea that people naturally gravitate towards the top-left corner of a webpage, making it an effective strategy to capture the audience’s attention.
Discord has a cool and fun vibe with a playful image on the right side of their header, and they make sure to showcase the perks of their premium service on the left. The buttons telling you to sign up for the extra goodies are clear and straightforward. As you scroll down, Discord neatly organizes everything into cards, making it super easy to find and read. It’s like they’ve struck a perfect balance between being fun and sophisticated, creating a website that feels both playful and easy to navigate.
3. Parallax scrolling
In the world of web design, a cool trend for 2025 is parallax scrolling. Imagine scrolling down a page and feeling like you’re uncovering different parts of a story as you go. It’s like the website itself is narrating an engaging tale. Another neat trick is using background videos that come to life only when you scroll. This adds a touch of magic, letting you trigger animations and make images appear in a way that feels almost enchanting. It’s like your website is putting on a show just for you as you scroll through!
4. White space
In today’s website design, there’s a cool shift back to keeping things simple and clean, kind of like how magazines do it. They’re really into using purposeful white space, which isn’t just space – it’s like the natural flow that guides visitors smoothly through a website. This space creates a sort of order where every element has its place, and there’s no visual chaos.
The cool thing about white space is that it’s like a breather for your eyes. It gives them a break and makes it easier to understand what’s going on. When things are close together, your eyes see them as one piece, but when there’s more space, it’s like they’re separate. This helps visitors figure out what’s important on a page and where to look first.
So, using white space is like giving your website a map. People can follow the flow, and it makes the whole experience way better. Check out how this modern website uses white space – it’s not just minimal; it’s smart about where it puts the space, making everything easy on the eyes and helping you find the good stuff effortlessly.
5. Playful cursors
Give your website a fresh vibe by jazzing up your cursors! It’s a breeze in 2025 – you can simply change the cursor shape or go all out with animated surprises triggered by cursor movements. Your visitors will love the playful experience. Even a small tweak can make a big impact, and it’s worth it! Imagine users happily exploring your navigation menu just for the fun cursor animations. You don’t have to be super fancy, but adding a unique touch to your cursor will surely spice up your website. And guess what? You can even throw in some cool sound effects for an extra trendy touch!
6. Increased focus on UX/UI
In 2020, web design trends put a spotlight on creating user-friendly experiences, and this emphasis on user-centric design is expected to become even more crucial in 2025. For your website, it’s essential to ensure that the user experience (UX) is not just functional but also smooth, uninterrupted, and captivating. In 2025, people will appreciate websites that are easy to navigate and engaging, making their online journey enjoyable and hassle-free.
- Fast page load
- Little clutter (use that white space!)
- Scannable, relevant SEO content
- Multimedia
Web designers blend functionality with creativity to craft an exceptional user experience (UX), striking a balance between sleek design and innovative touches. The best designers inject a touch of unpredictability into the typically clean and sterile realm of technology. In harmony with UX, the user interface (UI) of your website should be easy to navigate by 2025, ensuring a seamless and intuitive experience for visitors.
- Voice-enabled interfaces
- Image captions
- Video transcriptions
- No distracting elements
- Balanced motion design
Level up your site’s UX/UI by:
- Providing visitors with easy-to-read content and easy-to-use interfaces
- Hitting their aesthetic sweet tooth
Web Design Trends In 2025, surfing the internet on mobile devices is expected to be even more popular compared to 2021. Currently, over half of all internet traffic comes from mobile devices, and this percentage is projected to increase. To ensure a website’s success in modern web design by 2025, all elements must look great and work smoothly on both desktop and mobile. Paying attention to mobile-responsive animations and videos will be increasingly vital for effective web design.
Chobani has nailed it with its mobile-friendly design! The website looks clean and neat, with plenty of space and cool pictures of their delicious products. It’s super easy to navigate, and they’ve got this inviting banner at the bottom that practically begs you to click. And hey, who wouldn’t want to sign up for some special yogurt deals? It’s a win-win!
7. Grid design
In 2025, web designers are expected to keep embracing grid layouts, with an increasing popularity of asymmetric designs. Many leading designers are utilizing CSS Grid Layout, also known as Grid, to bring the versatility of print layout to the web. Essentially, Grid is a system in Cascading Style Sheets (CSS), a language used for coding website layouts. It simplifies the creation of complex and responsive web designs, ensuring consistency across different browsers. One of its perks is the ability to effortlessly achieve a clean and organized look. While there’s still progress to be made for full compatibility with all interfaces, CSS Grid Layout is gaining traction as a prominent web design trend for 2025.
8. Image headers
Many website designers nowadays love the idea of using a big, bold image as the entire header of a website—it’s all the rage. This not only grabs attention but gets users excited right from the start.
The full-image header creates a striking, clean, and one-of-a-kind look. Plus, it’s got two inviting buttons that help users easily figure out where to go next on the site.
9. Impactful, engaging stories
In 2025, the key to successful websites lies in the art of storytelling. To truly engage users and build a connection with your brand, mastering the skill of crafting compelling narratives in your content and advertising is essential. A combination of sophisticated website design and a captivating story will not only inform but also delight your target audience.
At Every Last Drop, we’ve embraced the use of parallax scrolling, a trendy technique that adds an extra layer of appeal to our website. This makes our site stand out as one of the most stylish and up-to-date ones around!
10. Color trends in 2025
In the ever-evolving world of web design, staying on top of color trends is crucial. Back in 2019, blue dominated the scene, followed by the refreshing mint in 2020, and the calm light gray in 2021. The year 2022 saw the rise of pastels like pale turquoise, and now, according to PANTONE, Viva Magenta 18-1750 is taking the spotlight in 2023. Looking ahead, WGSN and Coloro have dubbed A.I. Aqua, a tech-inspired blue, as the color of the year for 2025. Venngage predicts a shift towards more muted online color palettes in the coming years.
Gradients, a trend that gained momentum in 2021, are set to continue evolving in 2025. Designers are pushing the boundaries to explore the creative possibilities offered by gradients, making them an excellent choice for appealing to diverse audiences with their broad spectrum of colors. Additionally, the psychology of color will wield significant influence on web design trends in 2025. Designers need to delve into the psychological aspects of colors to ensure that the chosen palette aligns seamlessly with a brand’s identity. Expect some smaller color trends from 2021 to persist and shape the web design landscape in 2025.
It seems that:
- Soft, cool colors (blues, teals, and greys) = Information and backgrounds
- Bold, warm colors (reds, oranges, even greens) = Calls to action (CTAs)
This website nails it with a cool mix of soft colors and smooth gradients in its design. They’ve got this artsy vibe going on, and what’s cool is they use a bright color to make their call-to-action pop! Picking colors that go well together, staying true to your brand, and being savvy about color combos are key to rocking this trendy web design style.
Hungry for more modern web design inspiration?
Check out some of our favorite contemporary website designs that might spark your inspiration! If you’re looking to update your site with a modern design in 2025, we’re here to help. With an impressive portfolio and experience designing websites for over 1,600 businesses, we’re ready to transform your online presence. Give us a call at +91 6306470701 or reach out online to explore how our web design services can make you a modern web design pro!