When you run an online business or have a virtual storefront, boosting your website’s conversion rates becomes a top priority. If you ever catch yourself Googling, “Why isn’t my website converting?” you’re not alone. It’s a crucial question for business owners, and the answer can significantly impact your online success.
If you’re on a quest to uncover the reasons behind your low website conversion rates or seeking ways to enhance them, you’re in the right place. In this guide, we’ll delve into six common culprits behind low conversions on your website and provide you with actionable tips to increase those all-important conversion rates, possibly even surpassing the industry’s average. So, keep reading to discover more, and don’t forget to check out our video for additional insights on how to give your website’s conversion rate a significant boost!
What are Google Stories?
Tappable stories are a captivating form of content that users can navigate by simply tapping or swiping through. They often consist of a series of photos or videos, creating an engaging and interactive experience. Google Stories are a crucial part of the Accelerated Mobile Pages (AMP) framework.
Unlike traditional images or videos you find while scrolling through Google Images, these stories take centre stage on a user’s screen. They can feature audio, music, and interactive buttons, enhancing the overall experience.
If you’re familiar with platforms like Snapchat, Instagram, or Facebook, you already know the concept of tappable stories. The exciting aspect is that Google Web Stories closely resemble these familiar formats, providing a similar interactive experience right on the Google platform.
Where can I find Google Web Stories?
Google Web Stories are like a secret weapon for supercharging your website’s visibility in search engines. They’re not just pretty pictures; they’re like magnets pulling in visitors and making your site stand out. These stories don’t just sit there; they actively work to get your website noticed by more people. So, if you’re looking to spice up your online presence and grab the attention of a bigger crowd, Google Web Stories are your go-to pals!
1. Search
Sometimes, when you search on Google using a mobile device, you might come across stories presented in a grid called ‘Visual Stories.’ This grid showcases popular stories related to your search query. For instance, if you type ‘Things to do in Phoenix, Arizona’ on your smartphone, you’ll see a grid with different Google Web Stories from various publishers. Occasionally, a single story might appear in search results, especially when searching for specific publishers or topics.
2. Images
When you conduct a Google Images search, you might come across Web Stories, visible in the search grid as usual. These images are distinguished by a small icon, indicating that it’s a visual story. This icon moves, simulating the action of tapping through a story, letting users know it’s an engaging, dynamic visual tale. Clicking on an image marked with the Web Stories icon will prompt a “start story” button to appear. Upon clicking that button, the story unfolds, providing an experience akin to discovering a regular search result.
3. Discover
When you open up Google Discover on your iOS or Android gadget, you can’t miss the lively stories carousel right at the top of your feed. These stories span a variety of categories to match your interests, such as Celebrity, Fitness, Lifestyle, Opinion, Entertainment, Wellness, and Beauty. Occasionally, a surprise story might appear anywhere in your Discover feed, adding a touch of excitement!
How can you make a Google Story?
Creating stories for Google is a bit different from your usual social media storytelling. But thanks to Google’s innovative approach, Web Stories are now accessible and impactful for almost every type of business, reaching a broader audience.
1. Decide what story to tell
Before you start crafting and refining your content, it’s vital to understand what will genuinely engage your audience. Consider the type of content that your viewers will find not only enjoyable but also meaningful. Infuse your brand’s distinctive voice and keep your ultimate goal in mind. Take a moment to brainstorm ideas and outline a solid plan for your storytelling. This thoughtful strategy will empower you to produce content that authentically resonates with your audience. If you have any questions or need further guidance, don’t hesitate to ask!
2. Start developing the story
As you embark on shaping your story, let the creativity flow! Rather than diving into the complexities of coding an entire Web Story from the ground up, consider a more user-friendly approach. Explore third-party applications designed to streamline the process. Several options are available, each offering unique features to make your storytelling journey smoother.
- WordPress’ Web Stories by Google
- Make Stories
- Newsroom AI
- Unfold
- Ampstor
These applications provide a creative playground, allowing you to focus on your narrative without the technical hassles. It’s a win-win for simplicity and style in crafting your Web Story.
3. Choose your visuals, then publish the story
Effective content creation requires sufficient time for both shooting and editing. Carefully selecting the appropriate images, as well as incorporating elements like GIFs and small images, is crucial. Once all content is gathered, uploading it to your chosen platform and beginning the editing process is the next step. When your photos and videos are expertly edited and arranged, you can confidently share them with your audience. Remember to post in English to broaden your reach and ensure accessibility.
4. Check the metadata
Crafting stories for online platforms demands attention to specific details within the content. To guarantee visibility on platforms like Google Search or Discover, it’s essential to adhere to particular metadata guidelines. This includes aspects such as placing the publisher’s logo in the top left corner of the preview, ensuring a compelling cover or thumbnail, incorporating a clear story title, and prominently featuring the publisher’s name. Verifying the correct display of your story’s preview can be achieved by running it through the Web Stories test tool. This ensures that your story appears just the way you intend it to.
5. See if Google has indexed your story
If you want to confirm whether your story appears in Google search results or Discover, you’ll need to check if it’s indexed by Google. You can use tools like the AMP Test or the Google Search Console Test for this purpose. If you find that Google hasn’t indexed your story yet, consider these best practices to enhance its visibility:
- Add to your sitemap: Ensure your story is included in your website’s sitemap. This helps Google locate and understand your content more efficiently.
- Canonical URL: Set a canonical URL for your story. This informs Google about the primary version of your content.
- Check for Googlebot access: Confirm that Googlebot, the web-crawling bot, can access and crawl your story. Examine for any potential restrictions in your robots.txt file that might be hindering access.
By following these steps, you increase the likelihood of Google indexing your story, making it more visible in search results. If you have more questions or need further assistance, feel free to ask!
5 benefits of using Google Web Stories
Google Stories brings a multitude of advantages to enrich your online presence:
- Seamless Website Integration: Effortlessly embed stories on your website, providing a centralized location for visitors to explore your content conveniently.
- Ad Inclusion: Enjoy the flexibility of inserting both directly sold and programmatic ads into your stories, effectively promoting your brand or products.
- Enhanced Navigation: Incorporate links within your stories, guiding users to articles, videos, product pages, and more, thereby boosting traffic to your site.
- Immersive Engagement: Captivate your audience with an interactive and engaging experience through Google Web Stories.
- Data Insights: Harness the power of Google Analytics to track viewership data. Analyze the performance of your stories and make necessary adjustments to continuously enhance your content.
By leveraging these features, you can elevate your online presence, offering a captivating and user-friendly experience for your audience. If you have any further questions or need more insights, feel free to ask!
Make compelling Web Stories with Tap For Tech
We’re ready to create captivating Google Web Stories to enhance your brand’s visibility and engage your audience effectively. Our team of marketing experts is well-versed in the latest best practices, ensuring the success of your Web Stories. With a dedicated team of professionals committed to your campaigns, you can rely on us to deliver the results you desire! Get in touch with us online today or give us a call at 630-647-0701 to kickstart your journey! If you have any questions or need further assistance, feel free to ask.
1 Comment
[…] Must read: Google Stories: What They Are and How to Use Them […]