After months of hard work, Jane excitedly launched her new business website, eager to connect with potential customers. However, she’s faced disappointment as the site isn’t attracting as many visitors as she hoped. To boost her online presence and attract more customers, Jane needs to focus on increasing organic traffic. Luckily, there are proven strategies to help her achieve this goal in 2024. Discover 13 tips to enhance organic traffic and elevate your online business performance. Stay updated on the latest marketing insights by subscribing to Revenue Weekly for valuable tips and tricks!
13 tips on how to increase organic traffic
- Optimize your pages for humans, not search engines
- Create a blog
- Publish content regularly
- Optimize content for the featured snippet
- Integrate relevant keywords on your page
- Find new keywords to fill in gaps
- Target “People Also Ask” and FAQ sections
- Create an enticing meta tag and meta description
- Conduct a technical SEO audit
- Implement technical SEO best practices
- Share your web pages on social media
- Earn backlinks
- Revamp outdated content
1. Optimize your pages for humans, not search engines
One of the common blunders companies often make when aiming to boost their website’s organic traffic is overlooking a crucial tip, especially in 2024. Many believe that optimizing their sites solely for search engines is the key, but the reality is different. Search engines like Google rely on user behaviour, considering factors like dwell time and pages visited to determine a page’s ranking.
To enhance your site’s performance, it’s vital to prioritize the human experience. Instead of focusing solely on pleasing search engines, concentrate on creating content that resonates with your audience. If your content is engaging and caters to your audience’s language and style preferences, users are likely to spend more time on your site, exploring multiple pages. This positive user experience not only improves your search engine rankings but also increases organic traffic to your website. So, remember to write for humans first to reap the benefits of enhanced search engine optimization and increased organic traffic.
2. Create a blog
To enhance your website’s visibility in online searches, consider starting a blog. Blogging offers significant advantages for your business by helping you connect with your desired audience and attract organic traffic. This, in turn, can elevate your site’s credibility and authority.
When you engage in blogging, you’re essentially sharing valuable insights that resonate with your audience. As they search for information using relevant keywords, your site emerges, prompting them to explore your posts. This approach not only drives organic traffic but also increases the likelihood of generating more leads because you’re delivering the information they’re actively seeking.
Now, when it comes to the types of blogs you can create, the possibilities are diverse. You can tailor your content to various formats, ensuring it aligns with your audience’s preferences and needs.
- Informative blogs
- How-to blogs
- And more
No matter how you structure your blog, the key is to give your readers useful information. Take a look at the top-ranking sites for the topic and keyword you’re writing about. This can help you understand what kind of information to include in your blog post.
3. Publish content regularly
Once you’ve set up your blog and figured out what you want to focus on, it’s essential to create a schedule or content calendar for posting. Blogging is all about sharing content regularly, and doing so consistently helps bring more visitors to your website over time.
Having a content calendar not only adds a sense of organization to your blog but also tells your readers to expect new stuff regularly. This consistency encourages them to keep coming back for fresh content. By doing this, you not only build a steady audience but also improve the chances of turning them into loyal followers. Plus, it keeps a steady flow of valuable organic traffic coming to your site.
4. Optimize content for the featured snippet
If you’re looking to boost the number of visitors to your website without relying on paid strategies, aiming for the coveted featured snippet spot can be a game-changer. The featured snippet is that informative box sitting at the very top of search results, delivering a quick answer to users’ queries.
So, why is grabbing the featured snippet so crucial for organic traffic? Well, consider this: the top spot in organic search results typically grabs 34% of the clicks. However, when a featured snippet is in play, the click-through rate (CTR) for the first position drops by 8%. What does that mean? It means more people are likely to click on the listing when there’s a featured snippet.
Now, you might be wondering, “How do I secure that featured snippet position?” While there’s no foolproof method, there are strategies to up your chances of claiming that prime spot. Let’s delve into two main approaches to optimize your content for featured snippets:
- Bulleted and numbered lists are effective for securing the featured snippet position.
- Avoid overusing lists on your page; instead, incorporate them where they fit naturally.
If you want to boost your chances of showing up when people search for “how to repair your credit,” it’s super handy to present your advice in a clear list. Think of bullets or numbers that lay out the tips one by one. This makes it easy for readers to follow and absorb the info. So, break down those credit-repair insights into a neat and organized list, and you’ll be helping folks out big time!
- To optimize for featured snippets, just answer directly. Skip unnecessary details and get straight to the point. For instance, when someone asks “how to find the best dishwasher,” provide the answer without beating around the bush.
In this example, the website gives a straightforward answer to the question. They suggest checking if the dishwasher has enough space, advise looking at the size of the silverware basket, and recommend evaluating the number of shelves. The key to getting featured in snippets is to provide a clear and direct answer. Make sure to include your main keyword in the section you want to optimize, as this increases your chances of securing that coveted spot.
5. Integrate relevant keywords on your page
If you’re looking to boost the number of visitors to your website organically, consider incorporating the right keywords strategically. Keywords are crucial in ensuring that your web pages show up in front of the right audience. It’s essential to select keywords that align with your business and attract your most interested and qualified leads.
Imagine you run an organic cleaning company. Trying to rank for unrelated keywords like “women’s clothing” or “best dishwashers on the market” might generate traffic, but it won’t be the kind of traffic interested in your services.
Instead, focus on pertinent keywords like “green industrial cleaners” or “organic cleaning company.” By targeting these specific terms, you’re more likely to attract visitors genuinely interested in your offerings. This targeted approach ensures that your website ranks in relevant search results, ultimately bringing more meaningful traffic to your site.
To identify suitable keywords for your page, consider what terms your potential customers might use when searching for services like yours. This thoughtful selection will enhance the quality of your organic traffic, connecting you with the audience most likely to engage with your content.
- Conducting keyword research using keyword research tools
- Focusing on industry-related terms
- Focusing on long-tail keywords (3+ words)
Discovering the perfect keywords can significantly enhance your website’s visibility, attracting more clicks and interested visitors. A simple method to assess your keyword usage involves entering your website URL here. Our complimentary tool, SEO Checker, will evaluate your SEO and keyword usage, offering tailored tips to improve your site’s SEO performance.
6. Find new keywords to fill in gaps
Ensuring your website remains optimized for search engines is an ongoing process that extends beyond the initial keyword integration. Once you’ve laid the foundation with content, particularly on your blog, it’s crucial to make a habit of regularly conducting keyword research. This proactive approach allows you to discover new keywords to target, keeping your keyword strategy up-to-date and aligning it with the evolving language your audience uses to find your content.
To enhance your chances of securing top rankings, focus on identifying keywords with less competition. This strategic move not only gives you a competitive edge but also compels your rivals to exert more effort in challenging your site’s established authority on those keywords.
Unearthing new keywords serves a dual purpose by helping you pinpoint potential gaps in your existing content. By recognizing these gaps, you can address them with valuable and relevant material that not only enriches your site but also attracts more organic traffic.
Here are some straightforward methods to identify and bridge keyword gaps in your content:
- Conduct competitor keyword analyses
- Use tools like Ahrefs or Google Search Console to monitor keyword data
7. Target “People Also Ask” and FAQ sections
One cool way to get more people visiting your website is by focusing on the “People Also Ask” and FAQ sections. By adding these sections to your pages, you not only improve your chances of showing up in search results but also get to answer questions that haven’t been covered before. It’s like having an extra chance to use the right keywords and give users the info they’re looking for. Plus, FAQs make your page more helpful and can bring in more visitors who are searching for answers.
8. Create an enticing title tag and meta description
When people search for something online and come across your page in the results, the first things they notice are the title and description. These little snippets can either grab their attention and make them click or leave them uninterested. It’s a crucial chance to get more visitors to your website. If you make the title and description catchy and relevant, you’ll encourage more clicks, bringing in more organic traffic to your site.
Title Tag (60 characters): “Unlock Fun Adventures: Explore with Core Keyword Here!”
Meta Description (160 characters): “Embark on exciting journeys with our Core Keyword! Discover engaging content and experiences that await you. Click now for endless fun and exploration.”
9. Conduct a technical SEO audit
Technical SEO is like the backstage crew of a website – it ensures that search engines can easily navigate and make sense of your site. Think of it as the foundation that helps bring in more visitors organically. By focusing on technical aspects, it improves user experience and tackles any behind-the-scenes glitches that might bother users.
To kick off your technical SEO adventure, begin with a site audit. This process allows you to peek behind the curtains of your website, checking crucial backend elements. It helps uncover and fix any technical hiccups that could be causing inconvenience to your visitors. It’s like giving your website a thorough checkup to make sure it’s in top shape for both users and search engines.
- Page speed
- Index Status
- Link statuses
- Sitemap errors
- Structured data
- HTTPS status
Want to learn how to conduct your technical SEO audit? Check out our step-by-step guide!
10. Implement technical SEO best practices
After completing a thorough technical SEO audit, it’s time to enhance your website’s overall technical health by incorporating some best practices. These steps will not only benefit your users but also optimize your site for search engines. Let’s explore a few key technical SEO practices to ensure your website is in excellent condition:
- Use HTTPS instead of HTTP
- Ensure your site is mobile-friendly
- Optimize for Google’s Core Web Vitals
- Improve page speeds
- Identify and fix any duplicate content
- Identify and fix any broken links
- Conduct regular technical SEO audits to stay on top of any issues
11. Share your web pages on social media
If you’re only focusing on SEO to increase your website visitors, you might be overlooking some other effective ways to boost your traffic. Social media marketing is a fantastic option to bring more people to your site. You can share your blog posts or articles on your social media profiles, encouraging your followers to check out your content. This not only brings your existing audience back to your website but also attracts new visitors when they share your posts.
12. Earn backlinks
If you’re looking to increase the number of people visiting your website without just tweaking things on your site, here’s a great strategy: Get more backlinks. Backlinks are links from other websites to yours. They’re like endorsements that make your site look more trustworthy and important in your field.
Now, here’s how backlinks help bring in more visitors. When another site links to yours, their visitors might click on that link and end up on your site. For example, if a popular blog about food reviews links to your pizza place in their list of the best pizza spots, everyone clicking on that link brings new traffic to your business. Plus, having lots of good-quality backlinks also makes search engines like Google think your site is important, so they rank it higher in search results.
So, how do you get more backlinks? The best way is to create content that’s relevant to your industry. Having a blog on your site is a fantastic way to do this. Blog posts can attract links from other trustworthy sites, which is exactly what you want for more backlinks.
- You can share them on social media
- You can write on various topics
- You can target numerous keywords
- You can share them in email newsletters
Blogs offer a lot of flexibility, opening up numerous ways to connect with people who might share your posts on their sites. Don’t hesitate to reach out to experts in your field and invite them to take a look at your newest blog post!
13. Revamp outdated content
“Let’s talk about another smart move to ramp up your website’s organic traffic—giving your old content a makeover. Once you’ve put out content, it doesn’t stay forever fresh. The internet’s landscape is always evolving, and your once-high-performing pages might lose out to the competition. To rekindle interest and boost organic traffic, consider re-energizing them. But what exactly does this involve?
Well, that depends on the page. Sometimes, a simple information update can do wonders. Industries change, and what was relevant yesterday might not be today. So, spruce up the content to match the current standards. Think about things like:”
- Outdated information
- The structure of your page based on user intent
Make sure your webpage is easy for your audience to read. Break up large blocks of text into smaller paragraphs, add visuals to break up the content, and use headings to make it easy to skim. By revamping your content in this way, you can improve its performance and attract more organic traffic to your website.
Learn more about how to increase organic traffic
Ready to boost your website’s organic traffic? We’ve got you covered at Tap For Tech! With over a decade of experience, we specialize in helping clients like you increase their organic website traffic. In the last five years alone, we’ve generated over 7.8 million leads for our satisfied customers. Our expertise lies in driving valuable traffic that translates into leads and sales. If you’re short on time but eager to see results, let us take the reins. Give us a call at +91 6306470701 or reach out online to chat with a strategist about how our SEO services can elevate your site’s organic traffic!