Here are 7 types of digital marketing that are likely to be important in 2023 and beyond:
- Search engine optimization (SEO): This involves optimizing a website’s content and structure to improve its visibility in search engine results pages.
- Content marketing: This involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
- Social media marketing: This involves using social media platforms to promote a brand, product, or service, and to engage with customers.
- Email marketing: This involves using email to send marketing messages to a list of subscribers.
- Pay-per-click (PPC) advertising: This involves placing ads on search engine results pages or other websites, and paying each time a user clicks on the ad.
- Influencer marketing: This involves partnering with influential people in a specific industry or niche to promote a brand or product.
- Video marketing: This involves creating and promoting video content to attract and engage an audience.
It’s important to note that these types of digital marketing are not mutually exclusive, and many companies use a combination of these tactics as part of their overall digital marketing strategy.