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Table of Contents
1. Google Analytics tracking code
Need help testing your website’s SEO performance? Call us now at 6306470701. Our team of experts are eager to provide valuable insights and suggestions to improve your SEO strategy with SEO Audit Checklist.
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When a website includes a robots.txt file with specific directions, it can effectively block Google and other search engines from including those pages in their search results. Consequently, these pages may not show up on Google, but it is still possible to monitor their performance through Google Analytics.
If you see a discrepancy in the amount of pages displayed in Google’s search results compared to what you track in Google Analytics, it would be wise to investigate if there are any robots.txt files on your site that could be directing Google’s crawlers to omit certain pages. This will help ensure that your content is correctly indexed and visible in search results.
Keywords play an important role in the world of SEO. They basically determine how clearly your website stands out in search. As you prepare for your SEO account in 2024, one of the most important things to scrutinize is your keyword choice. Start by looking at the keywords you have put on your website.
The gold standard for your SEO campaign is long-tail keywords – these are keywords that contain three or more words. A typical example of a long-tail keyword would be something like “bakery near Harrisburg, PA.” Such specific keywords are magnets for potential leads looking for a bakery in the Harrisburg area. In the same vein, other long-tail keywords can reel in high-quality leads that are actively searching for businesses similar to yours.
It’s a smart move to rethink your existing keywords in your SEO account. If a significant portion of your keywords fall into the short tail (those with only one or two words) category, it may be time to rethink your strategy Choosing long-tail keywords can opening the door to streams of increasingly valuable channels for your campaign . Also, it’s important to make sure your long-tail keywords are delivering what you want.
If keywords are really driving traffic to your pages, it’s worth considering how you can replace them with more valuable terms. Finally, remember to seamlessly incorporate your chosen keywords into your title and meta description. This strategy will increase your chances of ranking higher in search results for that particular keyword.
4. Branded keywords
Now that you’ve ensured that your entire website is accessible to search engines, it’s time to focus on keyword typing, which is the fourth step in our SEO audit checklist branded keywords are words in your products or services includes your brand name along with. For example, if your brand is “Tap For Tech“, the branded keywords could be something like “Tap For Tech SEO services”.
Once you’ve found your company’s branded keywords, look at the pages that appear in the search results. If you find that some of your pages are missing, it could be an indication that Google has penalized your website for a variety of reasons. It is important to note any pages that are noticeably missing, as they will need to be addressed later.
This method of checking Google’s penalty is efficient because using the command “site:[yoursite]” highlights all pages indexed by Google. Using branded keywords is a way to measure your performance against competitors. So, if your page appears to be using the “site:” command but not branded keyword searches, you’ve likely been punished by Google
5. Page speed
Making sure your website loads quickly is key for both boosting search engine rankings and keeping potential customers engaged. Slow loading pages can turn away potential leads, giving your competitors an advantage. Google prioritizes fast websites to provide users with a positive browsing experience, making it crucial to optimize your site speed for better user engagement.
Evaluating your site’s speed can be easily done using helpful tools like Google PageSpeed Insights. This resource can pinpoint areas for optimization, allowing you to improve your site’s speed and overall performance. By investing in professional page speed services, like those provided by digital experts, you can greatly enhance your site’s loading time. This investment can have a significant impact on the overall success of your website.
6. Indexed pages
When Google crawls your website, it’s basically reading your content and indexing your pages, which is an important step for them to show up in search results. If your pages aren’t being indexed, it can severely affect your SEO. During your 2024 SEO audit, it’s important to make sure your pages don’t accidentally block you in Google’s indexing process.
To do this, you can view your index status report in Google Search Console. This feature gives you insight into how many pages Google has crawled in your domain. If you find that this number is not increasing, there is a good chance that some of your pages are not getting indexed.
You can also check your labels by searching the web. Simply enter the URL of your site followed by “robots.txt” to display rejected or unindexed pages. The URL structure would look something like this: http://www.yourwebsite.com/robots.txt. This approach allows you to clearly distinguish between labels and skipped pages, which is essential to improving your SEO. Another option is to use the Google search command.
For example, you can type in “site:yourwebsite.com” to see all the pages that Google has indexed for a particular site. Once you have your results, compare Google’s total page count to the total number of pages on your site.
They should be exactly the same, unless you use robots.txt to block specific pages. This comprehensive analysis will help ensure that your website content is properly indexed and appears in search results, ultimately increasing your SEO.
The seventh and most important step in our SEO statistical analysis process is to assess how mobile-friendly your website is. Mobile-friendliness is a key component of your SEO strategy, as 61% of consumers are more likely to buy from websites that perform well on mobile devices Google’s mobile-first indexing approach also shows if websites are optimized for mobile high in search results They get somewhere .
One of the easiest ways to ensure your site is mobile-friendly is to use a high-performance layout. A responsive design assures that your website will automatically adapt to the screen of whatever device your visitors are using, be it desktop, mobile phone or tablet. This design provides your audience with an easy and enjoyable browsing experience. When you do your SEO audit for 2024, don’t forget to make sure your site is truly mobile-friendly.
It is important to make sure your website is safe in your 2024 SEO analysis. Understandably, people are wary of visiting websites that could put their privacy at risk, and Google has placed safe sites at the top of its list. While performing your site analytics, you should first check if HTTPS is enabled on your website. This is a sign of a safe zone.
By using this name, you will not only provide your audience with a safe experience but you will also gain Google’s approval, which can positively affect your site’s ranking. So, make sure you prioritize website security to ensure you have a safe internet connection.
It’s important to size up your competitors in your SEO audit to understand where you stand among them. If many competitors are heavily targeting a keyword, it may be wise to rethink your strategy and focus on keywords that deliver more valuable results. This is a prime time to identify keywords where you are not currently ranking. When evaluating your competitors in the context of the 2024 SEO statistics, pay close attention to their content.
Content plays an important role in SEO and greatly affects your site’s performance in search results. It is key to attracting more forwards. It is important to understand what kind of information affects your audience. When you do, you’ll be able to measure how your content compares to your competition. Analyzing their content also gives them the opportunity to gather ideas for their own content strategy. Through this competitor analysis, you’ll gain insight into how you can make your site stand out and surpass them in search results.
10. Voice search optimization
Voice search is increasingly becoming a popular way to explore the web for users. To keep up with this trend, it’s important to analyze your website content to ensure it’s voice search friendly. The first step is to make sure your text is read aloud and easy to understand. You should aim to be clear and concise. Review your content and make sure it conveys information in a straightforward manner. Also, it’s important to inform your audience about their search.
If someone asks a question like, “How do I cook a turkey?”, your content should answer that question directly. By providing relevant and direct content you increase your chances of appearing in the coveted featured snippet, which is the text field at the top of the search results Finding this small disclosure, also known as “point zero,” is important because voice search engines often rely on this source for information. Optimizing your content can dramatically improve your website’s performance in terms of voice search results.
Sure! When conducting an SEO analysis, it is important to thoroughly analyze your website to identify and fix any issues. To do this, you can use tools like Screaming Frog, which makes it easy to spot errors that can affect your site’s performance. Start with the pages that aren’t being indexed at the moment and step by step address any issues that prevent Google from crawling.
Additionally, pay close attention to broken pages that display the message “Error 404”. This error usually occurs when pages are deleted or their URL changes. Creating redirects for these broken links is important to ensure a seamless user experience and prevent your audience from encountering error messages. By proactively handling errors and fixing issues with rejected pages, you will not only direct your visitors to relevant content but also engage them on your site This process will be done earlier will boost the overall SEO performance of your website
12. Broken links
Broken links are links that don’t lead to active pages on a website, often displaying an error message like “404.” They are a common issue across the web, occurring when a page has been removed without a redirect. Having numerous broken links can harm user experience, leading to decreased traffic and conversions. Moreover, it might affect your website’s ranking on search engines like Google, as they prioritize user satisfaction. If you discover broken links, it’s crucial to fix or remove them promptly to maintain a positive online experience for your visitors.
13. Duplicate content
To ensure your website maintains its authority and SEO rankings, it’s crucial to avoid duplicate content. Duplicating your content can weaken your page’s credibility and impact your search engine rankings negatively. To prevent this issue, it’s wise to employ canonical link tags. These tags serve as signals for search engines, guiding them to the primary or “master copy” of your pages. By utilizing canonical links, you effectively organize your website and prioritize the indexing of your most valuable content. This practice will assist in enhancing your overall SEO performance.
14. Low-value pages
When creating content, it’s important to make sure your pages are original and full of valuable information directly related to the topic. Using the right keywords is important, but they should be used in a way that makes the content informative and interesting. If you want to optimize your website, it’s best to remove any pages that don’t add much value.
For those inexpensive pages, consider adding more sensitive content or switching to pages that offer finer details. You can also exclude these low-cost pages from the search engine index, so that they don’t negatively impact the overall performance of your website. This way, you can focus on improving the quality of your most valuable pages for a better user experience.
15. Miscellaneous on-site factors
The final stage can be time-consuming because it involves so many different elements. When it comes to on-page SEO, there are important things to consider, such as title tags, titles, meta descriptions, and more. Each of your sites should have a specific title, title, and meta description, all of which should include unique keywords that accurately represent the content .
This personalization is important because if multiple pages target on the same keywords, Google may struggle to find what to show in the search results. This can have negative consequences for businesses aiming to grow online, and highlights the importance of regular SEO analysis to ensure your website is still in optimal condition plant. While this process can take time and effort, it is key to your company’s online success
What is an SEO audit Checklist?
An SEO audit Checklist acts as a comprehensive assessment of your SEO strategies, highlighting strengths and areas in need of improvement. It’s like checking the health of your website, finding weaknesses that can hinder its functionality. It’s important to know when to conduct an SEO audit. When you launch a new campaign, it’s wise to do one to ensure it’s on the right path to success. Also, quarterly audits can be very useful.
For those who work with digital marketing agencies like Tap For Tech, monthly reporting and optimization should already be part of the plan. The main takeaway is that SEO results take time to manifest. Regular quarterly audits allow you to closely monitor the performance of your campaigns, identify any issues and implement necessary changes for continuous improvement
Tap for Tech will help you conduct a comprehensive SEO audit with 15-Step SEO Audit Checklist
Looking to increase your website’s SEO performance and need guidance on the steps to conduct an SEO audit with 15-Step SEO Audit Checklist? At Tap For Tech, we pride ourselves on few years of experience optimizing SEO campaigns to deliver exceptional results for our clients. As a full-service digital marketing agency, we specialize in SEO audits and have a dedicated team of experts ready to share their knowledge and expertise with you. We’ll work with you to create a campaign that delivers real results for your business.
If you’re looking for a company that delivers consistent value, look no further than Tap For Tech. Over the last five years, we’ve generated sales and deliveries for our clients. Our team is here to help you audit your SEO campaign and get the most value.
We have successfully collaborated with many clients to optimize their websites and we are happy to do the same for you! Contact us today for a comprehensive website review and unlock the potential to increase your online income! This version is user-friendly and conveys the same message in a clear and engaging way.