Outsourcing your SEO needs is crucial to drive the traffic and conversions necessary for your business’s growth. In this article, we’ll guide you through the process of outsourcing SEO, ensuring that you achieve optimal results from your investment. Our discussion will encompass the following key points:
Keep reading to discover how to outsource your SEO needs, or feel free to reach out to us online to kickstart your SEO strategy today. We’re here to help you!
Table of Contents
Why Outsource Your SEO?
Whether you’re new to the realm of SEO or aiming to refine your existing strategy, opting for outsourcing can prove to be a strategic decision. Outsourcing your SEO comes with various benefits:
- Access to a seasoned SEO professional dedicated to your company’s campaign.
- Bringing extensive knowledge and experience to the forefront.
- Time Management:
- Freeing up valuable time by outsourcing SEO tasks.
- Enabling a focus on other critical tasks that demand your attention.
- Streamlining business operations more efficiently.
- Data-Driven Results:
- Collaboration with a professional SEO service provider ensures a strategy driven by data and analytics.
- Anticipate tangible outcomes, including increased website traffic, higher conversion rates, and ultimately, elevated sales.
- Cost Savings:
- Contrary to common misconceptions, outsourcing SEO can result in cost savings.
- Eliminating the need to hire and train an in-house team helps in reducing overhead costs.
In essence, outsourcing SEO not only provides expert support but also facilitates effective time management, yielding results supported by data. This strategic approach proves to be a cost-effective means of enhancing your online presence and fostering business growth.
|SOURCE||WHAT’S INCLUDED IN COST||AVERAGE COST|
|In-house SEO||The annual salary of an SEO specialist, including benefits||$20,000 to $45,000 per year|
|Outsourcing SEO||• SEO expert’s billable time• Tools and software used for SEO• Extra deliverables broken down by your plan||•$2500 to $7500 per month• $50 to $100 per hour• $1000 to $5000|
Certainly, to fully maximize the advantages of outsourcing your SEO, it’s crucial to select the right partner for your business. Opting for a low-cost SEO agency, for instance, might not yield any of the advantages mentioned above. Therefore, it’s vital to do thorough research on your available options and adhere to best practices when choosing an SEO expert for your needs.
How to outsource your SEO to the right company
Selecting the right company for your SEO needs is crucial for achieving successful outcomes. Consider the following key factors when choosing an SEO service provider:
- In-house Tools:
- Ensure the company utilizes effective tools for implementing, tracking, and updating your SEO strategies.
- Check if their tools seamlessly integrate with your existing software or if additional paid options are necessary.
- Progress Tracking:
- As SEO is an ongoing process, inquire about the methods the company uses to track your campaign.
- Understand how they plan to communicate progress to your team.
- Assess the company’s responsiveness and communication style.
- Evaluate if they promptly reply to inquiries and if they engage effectively in phone or video calls, providing clear and detailed answers.
- Evaluate the company’s experience in the field of SEO.
- Determine if they are a seasoned player in the industry or a relatively new entity.
- Reviews and Testimonials:
- Research feedback from others regarding the SEO company.
- Determine if overall sentiments are positive, neutral, or negative.
Understanding these aspects when selecting an SEO company is crucial to prevent missteps and ensure a harmonious partnership. This approach can save you from the need to switch providers in the future.
Steps to Outsource Your SEO
When you’ve decided that your in-house team requires assistance with SEO, simplifying the process of outsourcing your SEO campaigns involves these essential steps:
- Define Your Outsourcing Needs:
- Identify the specific marketing services you plan to outsource, such as keyword research, content creation, link building, or comprehensive SEO management.
- Set Clear Goals:
- Outline your objectives and goals for the SEO campaign.
- Whether it’s enhancing website traffic, improving search engine rankings, or increasing conversions, having a clear vision is crucial.
- Research Marketing Agencies:
- Look for reputable marketing agencies that offer the services you need.
- Conduct research and compare different agencies to find the one that best aligns with your goals and budget.
- Discuss Your Strategy:
- Once you’ve selected an agency, engage in a detailed discussion about your SEO strategy.
- Define the scope of work, set expectations, and establish a timeline for achieving your goals. Ensure both parties are aligned.
- Keep Track of Progress:
- Regularly monitor the progress of your SEO campaign.
- Stay updated on key performance metrics, including website traffic, keyword rankings, and conversion rates. This allows for necessary adjustments and improvements.
If you’re seeking a useful tool to streamline your outsourcing process, you can claim a free SEO request-for-proposal (RFP) template. This template proves invaluable when reaching out to SEO providers, simplifying communication and collaboration between your business and the selected agency.
1. Determine the marketing services you want to outsource
As a business, to outsource your SEO, you’ve probably delved into various marketing strategies like paid advertising and email campaigns. Before diving into SEO outsourcing, it’s crucial to decide if there are other marketing tasks you’re considering delegating. If your goal is to outsource all your marketing efforts, it’s wise to seek an agency offering a range of services you require. Deciding on the specific areas for outsourcing will help determine whether hiring a comprehensive service agency for SEO outsourcing is the best choice or if leveraging freelance SEO specialists would be more beneficial.
2. Outline the goals you want to reach
When planning your SEO strategy, it’s crucial to outline your specific objectives. Define the metrics you aim to boost and the improvements you want to implement on your website. If your budget allows, investing in a reputable agency is a highly recommended option. The expertise and tailored services provided by such agencies often prove to be immensely valuable, making it a worthwhile investment for your business.
3. Research top agencies that offer the services you’re looking for
When contemplating the idea of outsourcing your marketing needs, whether for a complete package or just focusing on SEO, it is crucial to select a service provider that perfectly aligns with your unique needs. The first step is to thoroughly research and consider various options offered in the market before narrowing down your choices to a select few companies. Once you have identified these potential candidates, take the initiative to contact them and request detailed proposals outlining how they can best meet your specific requirements.
4. Confirm your strategy with the agency you choose
Once you’ve partnered with your preferred agency or freelancer, it’s crucial to solidify your strategy. This step will enable you to effectively communicate your objectives and expectations to your strategist, ensuring that everyone is on the same page.
5. Track progress and keep up to date with your campaign
“Be sure to familiarize yourself with the reporting schedule, so you can stay on top of the progress your provider is making. It’s crucial to ask questions about the results your campaign is achieving and openly discuss any concerns or uncertainties with your provider.”
Mistakes to avoid with outsourcing SEO
Below are a few common mistakes companies make when outsourcing their SEO services:
Going too cheap
While bargain-basement SEO may appear appealing, it often falls short in achieving the desired outcomes. Be cautious of companies offering excessively low prices for SEO services, as you may end up spending more in the long run to rectify lackluster results.
Learning SEO is a gradual process, and having more experience in this field can undoubtedly be an advantage. While newer SEO companies can still deliver high-quality work, they might face difficulties when encountering unique challenges for the first time.
In contrast, an experienced SEO company has dealt with and successfully overcome various challenges in the past. This positions them to provide you with the best opportunity for achieving effective and impactful SEO results.
Companies tracking vanity metrics
Vanity metrics might seem impressive at first glance, but they often fail to provide a true measure of your website’s overall performance. Relying on these metrics without considering the bigger picture can lead to misguided SEO investments.
Be cautious when dealing with companies that overemphasize the following:
- Number of website visitors.
- Session duration.
- Likes on social media.
- Any other superficial or uninformative metrics.
It’s essential to focus on meaningful data that genuinely reflects your SEO strategy’s effectiveness and the health of your website.
Misaligned goals and values
Before anything else, it’s crucial to find an SEO agency that’s a perfect match for your needs. Since you’ll be working closely with this agency, it’s important that they not only comprehend your goals but are also there to support you throughout the journey.
If maintaining robust customer relationships is a top priority alongside your SEO efforts, it’s essential that your chosen agency can align with this objective. If they don’t offer options that cater to your customer-centric approach or if they promise to consider customer service but fail to incorporate it into your SEO strategy, this misalignment could potentially impact your values and relationships. In essence, finding the right agency is key to achieving your SEO goals while upholding your commitment to customer satisfaction.
Companies that promise fast results
SEO results indeed require time to manifest, often necessitating several months before the benefits of implemented improvements become evident. Despite the waiting period, it’s crucial to recognize that this time investment is worthwhile in the realm of SEO. Therefore, collaborating with a professional committed to the long term is essential.
While achieving rapid vanity metrics may appear impressive initially, it ultimately proves to be a time-wasting endeavor. The enduring success and impact of a well-crafted and patiently executed SEO strategy are far more valuable in the long run.
Businesses that fail to communicate
“Make sure to keep in touch with your agency if you want to actively participate in this process. If the company is unresponsive, it can significantly complicate the entire procedure. Checking out reviews could be a useful way to gather information. Also, pay attention to how they communicate during the initial discussions; it can give you a good sense of their approach.”
Outsource your SEO with a leading agency — Tap For Tech!
If you’re eager to jumpstart your SEO strategy, Tap for Tech is ready to assist. Our SEO services are crafted to elevate your website, turning it into a magnet for potential clients through organic search. Throughout the years, we’ve aided our clients in generating significant income and an impressive 89,684+ leads. With a team of marketing experts, we are poised to help you maximize your SEO endeavors and increase your revenue.