Motives Behind High Bounce Rate

What is a high bounce rate?

The percentage of website visitors that leave after only reading one page is known as the “bounce rate.”

It’s critical for websites to have a low bounce rate because it results in lower visitor engagement and results in visitors leaving your website without viewing anything.

It determines the number of times visitors exited the website without taking any further action. If you don’t understand why bounce rates are high and how to reduce them, your digital marketing initiatives will suffer.

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Reasons for High Bounce Rate

Following are some important reasons for high bounce rate:

1. Unrelatable content

Most visitors to websites do so in order to learn more about a certain topic. If your content doesn’t meet their needs, they will leave your site and go to another.

It’s critical to comprehend who your target audience is and why they would choose your website over one of your rivals.

2. Poor user experience

Your audience will choose whether to stay or go. The visitor will click the back button rather than continuing to browse if the colours are not pleasant enough, the layout is disorganised, and the navigation is not simple and clear.

You should maintain a lean approach when it comes to the user experience. The task can be completed with a quick and understandable navigation menu and a straightforward but attractive structure.

3. Speed issue

Your webpage ought to load immediately. Anything that lasts more than a few seconds is excessive. Use a tool that measures your website speed, such as GTMetrics.

The platform will offer you advice on how to speed up your site’s loading if it is loading too slowly. Google search insoles may be useful.

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4. Technical errors

If a plugin or malfunctioning javascript prevents a form from loading. Without your knowledge, these mistakes could still be there on your website.

If you see a high bounce rate, you should visit the site as a new visitor and try to identify the issue and a fix. Only then can you anticipate a decline in bounce rate.

5Asking for too much

Never inquire about their credit cards, grandparents’ retirement benefits, Social Security, or the names of their kids, etc. Asking for too many personal details may increase the bounce rate because people are wary of online scams.

6. Bad or obnoxious UX

Your visitors will leave your website if it is overrun with advertisements, pop-up surveys, and email subscription buttons.

Although the CTA-heavy features might be hard to resist, using too many of them will raise your bounce rate.

7. The page lacks user friendliness.

Although having a mobile-friendly website is crucial, this practise is not always used in the actual world.

Nearly 25% of the top websites are not mobile-friendly, despite Google’s shift to mobile indexing.

Unresponsive websites load too slowly and don’t look nice on mobile devices. Your bounce rate can go up as a result.

8. Self-sufficient content

Sometimes your content is good enough for readers to quickly understand it and bounce. It’s great that you’ve produced amazing content, fulfilling the goal of every content marketer.

Google receives a positive signal if users are spending a few minutes on your website. To determine whether bounce rate is seriously a problem or not, you can perform user experience testing.

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9. False meta descriptions and title tags

In order to address the search queries you wish to attract people for, go over the content of your page and change the title tags and meta description, or rewrite the content.

Additionally, you can view the meta description Google created for your website for standard search.

10. Negative external website links

Even if you follow all the right steps to create a normal or low bounce rate, your referral traffic still has a high bounce rate.

The referring website might send you targeted traffic or anchor text, and the text’s content might be deceptive.

ALSO READ: What Is Local SEO and How Does It Work

20 Ways to Prevent Website from High Bounce Rate

  1. Consider the loading time
  2. Make website search simple
  3. Enhance the user experience.
  4. Improve the location of your call to action
  5. Improve the accessibility of your content
  6. Modestly use sidebar widget and promotion
  7. Compare bounce rate and time on-site cross-reference
  8. Incorporate a solitary, distinct call to action
  9. make intelligent and helpful internet links
  10. To increase conversion rates, spend time on your product page.
  11. Make it simple to find your website
  12. Make your website mobile-friendly.
  13. Emphasize excellent website design
  14. Improve the readability of online pages
  15. Use a variety of form content to keep site visitors interested.
  16. Target the right audience and use acceptable keywords.
  1. Avoid pop-up ads and limit the amount of useless adverts
  2. Be mindful of internal links to draw users in
  3. Regularly produce new content
  4. Use Google Analytics 

ALSO READ: How to Optimize Your Website for Local Search


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